For this vibrant and kinetic spot for Cadillac, we were tasked with creating photoreal 3D animations of the XT4 as it levitates into the air. The CG shots had to edit seamlessly with the live-action shots of the vehicle that were photographed in studio. We also created the dynamic typography that is sprinkled throughout the spot.

VFX & Design studio: REACTIV
Motion designer: Dylan Carquez
3D Animation & Compositing: Alon Isocianu

Editor: Sheenah Jennings @ Craftship Media / VideoNerve
Color: Jason Zukowski @ RedLab

Production credits:

Director: Alon Isocianu
Producer: Pierre Cambell
Exec. Producers: Jennifer Millington & Mark Bisson
Dop: Adam Marsden
AD: Sam Perrin
Prod Co: IQ Productions
Prod Designer: Alexis DeBad

Agency: Leo Burnett Detroit