A collaboration with our friends at Outsider Editorial & Ad Hoc. We were brought on board to create custom motion graphics, kinetic type animation, and dynamic split-screen effects on this cinema spot for Sid Lee & Ontario's Ministry of Trade Unions.

CREDITS

Motion Design & VFX: Reactiv
Motion Designer/Creative Director: Alon Isocianu
Executive Produer: Anna Junger
Producer: Emily Buller
3D & Compositing: Bert Mckinley
Additional Compositing & Animation: Matt Servo

Editorial: Outsider Editorial
Editor: Michael Barker
Executive Producer: Kristina Anzlinger
Producer: Kayan Choi
Editorial Assistant: Calum Moore

Production Company: Ad hoc Content
Director: Dylan Maranda
Executive Producer: Michel Korchinsky
Producer: Courtney Kelsey
Director of Photography: Farhad Ghaderi

Colour House: Redlab
Colourist: Jason Zukowski
Producer: Valerie Moss

Sound House: Grayson Matthews 

Client: MTCU Ontario
Agency: Sid Lee 
Executive Creative Director: Kim Tarlao
Sr. Art Director: Bobby Martinello 
Sr. Copywriter: Gaby Makarewicz 
Agency Producer: Ashley Chu