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Hershey's 2-in-1

Hershey's - Skor - Reese's

Welcome to the Hershey's Innovation Lab.  We teamed up with our friends at Anomaly & Hershey's to create these insanely fun bite-sized spots for Hershey's new 2-in-1 bar. We had a blast creating these fully CG animated pieces, especially creating the collision animations and getting to the design the different launchers that shoot Reese's Pieces and Skor Toffee at the Hershey bar. Not only did we get to imagine and create these super stylized videos, we also got to sample the chocolate bars, which is really the reason we got into this game in the first place.

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Storyboards

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CREDITS

Studio: Reactiv
Director: Alon Isocianu
EP/Producer; Anna Junger
Editor: Andrew McPherson
3D Design & Animation: Jon Hutton, Alon Isocianu
3D Modelling: Jon Hutton, Hasan Dadah
Additional Lighting & Rendering: James Johnson
Collision Simulation/Animation: John Kunz
Storyboard Artist: Rae Scarfo

Sound Design & Music: TA2 

Agency: Anomaly
Agency Creatives: Max Bingham, Brendan Scullion, Matt Cruz
Agency Producer: Meaghan Binstock
Agency OOH Producer: Rob Murray