Kesimpta
John St. x Reactiv
Hey there
Happy new year John St. friends! Thanks for sharing these boards with us, and then come here to take a peek at some of our work. We gravitated towards your ultra positive, colourful and anthemic approach to this project. We love crafting lively, design-driven product pieces, so this feels right up our alley. We believe that a fully CG/3D approach for the product animation is the way to go with this project. It will allow us to get super dynamic with how we showcase the sensoready device, doing it in a way that both highlights it's simplicity, and accentuates the craftsmanship & innovative design aesthetic (giving it that high-end "premium" Apple-like treatment.) We excel at making stylized CG visuals that maintain a sense of realism and tactility - below you'll find a few projects and still renders that showcase this.
Also to note, we got the additional comment about the stills requirements, that would need to showcase a hand interacting with the product. Since it's a still, we can achieve this as well using 3D rendering and photo-retouching, without needing to photograph live-action talent.