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The Association

NBA - ANIMATED SERIES

We teamed up once again with the NBA to create a short-form animated series called The Association. These quirky, character-driven episodes highlight the unique journeys & stories of several NBA players including Mikal Bridges, Jamal Murray, Franz Wagner, Precious Achiuwa, Tyre se Maxey and Bennedict Mathurin. Our team at Reactiv was responsible for writing, directing, animating and compositing all 7 episodes. The project was done in collaboration with the NBA and Victory Creative who handled the player interviews and editorial. Each episode provides a unique insight into a different player, and helps tell their story in a fun, vibrant and whimsical manner.

EPISODE 1 - Precious Achiuwa

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EPISODE 2 - Andrew Nembhard

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EPISODE 3 - TYRESE MAXEY

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EPISODE 4 - JAMAL MURRAY

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EPISODE 5 - BENNEDICT MATHURIN

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EPISODE 6 - FRANZ WAGNER

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EPISODE 7 -MIKAL BRIDGES

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CREDITS

Creative studio: Reactiv
EP/Producer: Anna Junger
CD/Director: Alon Isocianu
Writers: Alon Isocianu & Geoff Anhorn
Animators: Jon Hutton, Dave Myers, Tino Zhabinskiy, James Johnson
Comp: Jake Doforno
Storyboards: Dave Franciosa
Music: Andrew Gordon MacPherson
Sound & Mix: BoomBox Sound		 Edit & Player Interviews: Victory Creative
Creatives: Keith Leinweber , Davin Black, Hendrick Molera
Editor: Ricky Fu
Producers: Devon Toole, Kathleen Hegarty

Client: NBA
NBA Global Partnerships Directors: Simon Gordon, Cheryl Sebastian

Special Thanks: Marc MacDonald & Ben McConnachie-Howarth @ Sportsnet