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Canadian Cancer Society

Help Hope Bloom

To promote Daffodil Month for cancer awareness, the CCS has released a beautiful campaign featuring the resilient daffodil flower. In the striking hero :30sec spot from the campaign we see the daffodil as a symbol for hope, blooming amidst various scenes representing the CCS' efforts to help Canadians take control of cancer. We were tasked with bringing to life the daffodil in a way that felt both organic and wondrous. There’s something profoundly exciting about the idea of visualizing “hope", we knew that the flower needed to be hauntingly beautiful for this to work. The approach required a photorealistic depiction of daffodils, blooming & flowering in real-time throughout various scenes.




CG & VFX: Reactiv
Creative Director: Alon Isocianu 
Producer & EP: Anna Junger 
CG Daffodil design & Look Dev: José Molfino
CG Animation/Lighting: Ben Carmeli 
Matchmove: Edward Habib
Additional 3D Animation/Lighting: Alon Isocianu
Compositor & Online/Finishing: Jacob Doforno

Live-Action Prod Co: Impossible Studios
EPs: Jenna Edwards & Marco D’Angelo
Director: Alon Isocianu 
DP: Matt Barkley
Producer: Adrian Cheung
Production Designer: Karlyn Koeser 
Storyboard Artist: Dave Franciosa 



Editorial: Outsider Editorial 
Editor: Calum Moore 
Assistant Editor: Riangelo Melaria 
EP: Kayan Choi 
Producer: Madison Paquin

Colour Grading : Fort York VFX
Senior Colourist : Jason Zukowski
Colour Assistant: Jose Torres
Producer: Julie Neff
Executive Producer: Pallavi Joshi-Firby

Audio: Eggplant Music & Sound
Chief Audio Engineer: Nathan Handy
Executive Producer: Jamie Pennock 
Producer: Laura Merrett

 Client: Canadian Cancer Society
Executive Vice-President, Marketing & Communications: Pamela Mollica
Director, Brand Marketing: Mitchell Praw
Senior Manager, Brand Marketing: Jacqueline Lam
Marketing Manager: Maria Zavyalova

Agency: Juliet Creative
CCO, Founder: Ryan Spelliscy
President: Ryan Bullock
Art Director: Mariam Alqasim, Elijah Kamaras-Garland
Copywriter: Anita Singh, Eoghan Heneghan
Brand Director: Natasa Kajganic
Brand Manager: Olivia Howlett
Project Manager: Lindy Zucker
Producer: Ashlie Luthra 
HOB: Andrew Schulze