We love our Toronto Raptors, so we decided to make use of our broadcast design chops to create this teaser for the 2016/2017 Season. It’s a passion project, and being such big Raps fans, we were excited to try and distill that passion into a powerful TV Promo to help hype up the fans! Last season the Raptors reached new heights but eventually fell in the Eastern Conference Finals. This year, despite having climbed higher than before, it seemed the summit of the NBA mountain has become higher than ever. They say the air gets thinner at the top…that it gets darker and it gets colder the higher you climb. We won’t go gently into that good night, we’re not afraid of heights...and we surely don’t mind the cold.
The following is a quick sizzle-reel syle breakdown of how this piece came together.
We started the process by developing a visual treatment that outlined the overall concept and highlighted the aesthetic and tonal inspiration for the piece. This treatment helped guide the motion designers through the art direction process.
Once we established the look, it took us roughly 2 weeks to complete the piece. This project called upon the entire team to work together, as we attempted to have the video live before the Raptors home opener. We utilized various 3D modeling, 3D animation, and compositing techniques to bring the piece to life. The detailed hyperrealistic visuals include a frozen basketball shattering into a million pieces, a maze within an icy cave, the growling of a husky (call back to Toronto’s roots), frosty arena lights extinguishing, and a polar mountain peak that signifies championship goals. These images are haunting; terrifying yet beautiful.
Creative Studio: reactiv
Creative Director: Alon Isocianu
Executive Prod: Anna Junger
Producer: Angela Holmes
3D Animators: Alon Isocianu, Jacob Doforno, Bert Mckinley
Compositors: Alon Isocianu, Jacob Doforno, Bert Mckinley
Editor: Alon Isocianu
Audio Production: TA2
Audio Director: Frank Rast
Audio Engineer: Slater Groves
Music: Steve Gadsden
VO Talent: Shawne Jackson