For the 2nd year in a row we had the pleasure of designing and animating the "WE DAY on ABC" show graphics package. This year the approach was to capture the playful, youthful and summer-like vibe of California (the show was filmed in the famous Forum arena in LA). 

We created a look that felt handdrawn and playful, capturing the youthful exuberance of the We brand.  The approach involved various hand-drawn illustration and animations that swirled around in a dynamic and freeform manner.

In developing the look of the show we created a comprehensive “show graphics bible” that included the various looks, fonts, illustrations and animation approaches.  This bible was used to help communicate our vision to We Day and ABC, as well as help guide & maintain consistency among our in-house animators.

As with a lot of our projects we tend to explore vastly different ideas and techniques when we’re early in the development stage.  Here are some other concepts that we pitched for that year’s show.  These didn’t get used, but we like them just the same.

CREDITS

reactiv team

creative director: Alon Isocianu
Animators: Jacob Doforno, Bert McKinley, Natalie Schaefer, Gerardo Gutierrez
EP + Producer: Anna Junger
Producer + Add'l Illustrations: Alex Nursall

Client: We Day | ABC
Prod Co/Agency: DoorKnocker Media
Producer: Karen Barzilay
Director: Matt Finlin