Kawasaki
PROJECT H2
We teamed up with Roos Brothers and Greenpoint Pictures to bring Kawasaki’s PROJECT H2 to life. To launch their brand-new side-by-side, Kawasaki enlisted the Roos Brothers to craft an intense, captivating, and adrenaline-fueled film. Reactiv was tapped to design the kinetic motion graphics and supers, while developing a top-secret, classified aesthetic - complete with a custom analog CRT effect and dynamic particle animations. Mixing analog and digital techniques is our jam, and we jumped at the chance to supercharge this campaign!
We designed & animated supers and particle simulations, along with custom digitial artifacting and glitching. These graphics, along with the live-action footage, were then processed through an analog video synthsizer and filmed off of a physical CRT TV screen, and then brought back into the edit. This created a very authetnic analog effect that is seen throughout the spot.
CREDITS
| Design/Animation/CRT: Reactiv EP/Producer: Anna Junger CD/Director: Alon Isocianu VFX: Jacob Doforno |
Dir: ROOS Prod Co: Greenpoint Pictures DP: Jared Fadel Prod Design: Johnny Love Agency: Goodby Silverstein VFX: ZERO VFX Color: Daniel de Vue @ Trafik Sound Design & Mix: Sweet Justice Sound |