DOWNY

Unstopables

We partnered with Woven Collab to create vibrant, pulsing “Scent Rings” for Downy Unstopables. Our team crafted, animated, and composited these luminous rings to visually capture the fresh scent radiating in rhythm from our hero’s garment, bringing the unstopable freshness to life on screen.
(Director's Cut)

CREDITS

VFX / Design: REACTIV
EP: Anna Junger
CD: Alon Isocianu
VFX Artists: Andrew Lewitin, Jake Doforno
VFX Supervisor: Jacob Doforno
VFX Assistant: Cam Andrade
Design: Alon Isocianu, Alan Finch

Editorial/Finishing: Mackcut NYC
Editor: Mike Rizzo
Assistant Editor: Evelyn Chat
Executive Producer: Gina Pagano
Offline Producer: Kayla Robinson
Finishing Producer: Kalisha Allen
Color: Matthew Rosenblum
Finishing: Joseph Miller

Prod co: IQ Productions
Sr. Executive Producer: Mark Bisson
Director: Alon Isocianu
EP: Keiko Chanderbhan
Line Producer: Phil Sywash
Director of Photography: Mat Barkley
Production Designer: Dominika Monicka

Agency: Woven Collab
Agency Producer: Danielle Hallack
Executive Creative: Jason Stefanik
Creative Directors: Brian Pinkley & Talon Gustafson
Senior Art Director: Elizabeth Alexander
Senior Copywriter: Corrine Vance